| Nota de contenido: |
Introduction to E- commerce.- The revolution is jus beginning.- E-commerce business models and conceps.- Technology infrastructure for E-commerce.- The internet and world wide web:E-commerce,infrastructure.- Building an Ecommerce web site.- Online security and payment systems.- Business conepts and social issues.- E-commerce marketing concepts.- E-commerce marketing communications.- Ethical, socila, and political issues in E-commerce.- E-commerce in action.- Online retailing and services.- Online content and media.- Social networks, auctions, and portals.- B2B E-comerce: supply chain management and collaborative commerce. |
Inicio
E-comerce business. technology. society / México : Pearson Education (2010)